Citations/References

  1. Hulu's Superbowl Commercial - 60sec [Video]. (2009). Retrieved July 24, 2010, from http://www.youtube.com/watch?v=1m71m-LBqFQ
  2. Arranged Marriage Funny Commercial [Video]. (2007). Retrieved July 24, 2010, from http://www.youtube.com/watch?v=b5HLsvwLPpQ 
  3. Understanding the Rise of Consumer Ethnography: Branding Technomethodologies in the New Economy. Timothy De Waal Malefyt. American Anthropologist. June 1, 2009
  4. "Got Milk?" Advertisements [photos]. www.gotmilk.com. Retrieved July 24, 2010.